“Don’t buy email lists from some dodgy data company. If you want to get in front of a specific audience you’re better off asking to be included in an already established newsletter in your industry.”

@jackstimps

You wouldn’t pay for friends on Facebook, would you? There are no shortcuts when it comes to building a solid list of subscribers. While it might be tempting to purchase an established list, it’s not a good way to start building an authentic relationship with your readers.