“When you need a message to get into inboxes, design your message to NOT look like a promotion. Design the Gmail template to look more personal and natural like an email.”

@SparkPost

Working with Gmail? Make your template more inviting and engaging. Create something that looks like a “natural” letter–one you know the demographic you’re targeting will like. Customization, personalization, etc. pique consumer interest much more, especially when trying to attract millennials.