“Look for novel ways to segment your subscribers based on what you know about them. You could gather that data through website registration questions, social media or simply tracking how your subscribers are interacting with your email newsletters and website content.”
Take time to craft emails that target specific segments of your audience. This makes the receivers much more likely to convert because they’re reading something that’s truly of interest to them. It may take longer, but sending a few emails rather than one email to every person on your subscriber list not only piques interest, but builds trust.