#329: Avoid Excessive Call-To-Action Emails

by | Aug 23, 2016 | eBook, MeshLabs

“The best way to keep from looking like a promotion is to have one link and not multiple upsells or RSS Feeds. Keep it short and simple!”

@SparkPost

Keep your emails on the “short, sweet” side, especially if working with Gmail. You don’t want your emails to appear too sales-y, as Google will take notice. If you must use a call-to-action, stick to one sentence instead of peppering emails with such calls throughout.

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