“Next year’s marketers will need to include hashtags as anchor text for social share buttons and links, to help foster the connection between email marketing and social media content.”

@ddayman

Reuse social media hashtags in email content where applicable. This helps solidify your brand and ensures consumers associate the hashtags with your company’s products and services. Experiment with hashtags on social media to determine which ones get the most attention, then start adding them to email campaigns.