“Amazon reviews are often improved by the number of people that found the review helpful or not helpful. A review that other consumers have found helpful while researching is a review you should absolutely pay attention to. It’s like your prospects are telling you, ‘This is how to get me.’ ”
Have you ever wanted to know about your customers, but didn’t know where to start? Try starting with a similar product’s (or your own) Amazon reviews. Kissmetrics makes the case that for nearly every product, using reviews to generate descriptive copy that clicks with potential customers is a great place to seek inspiration.