“They [videos] can serve to educate my recipients, help them better relate with my brand or even just see me as someone who’s not just an avatar that sends them content twice a week.”

@ClemmRusty

Use video clips of related seminars, conferences, and any other real life events to your advantage. Embed them in emails to provide subscribers with something fresh; it also keeps them updated about your activities if your company participated in one or more of the events listed.